Perfect Match?

Brand Strategy & Design

This tennis-focused podcast goes beyond glorified scorekeeping disguised as reporting. Co-hosts Bryan and Michele dig into what’s really happening in the sport today — and the heritage systems propping up its current dynamics.

When refreshing the brand, it was important that we excavate the playfulness of tennis that gets buried under an elitist and exclusionary foundation. Through the logotype, typographic suite and color palette, the design references joyful 80’s kitschiness but is tamed by mid-century restraint. The new website design imagines if Perfect Match? was featured in Tennis Magazine back in the day and serves as a landing pad for those who want to learn more about Bryan and Michele.