Curate & Co
In collaboration with and under the direction of Natalie Soud-Cobb, Interior Worlds
Brand Strategy & Design
Identity, Website Design
2023-2024
Curate and Co is a distinguished PR firm renowned for its expertise in guiding lifestyle brands through the intricacies of development. Their warm yet pragmatic, discerning and innovative ethos transforms clients' aspirations into compelling stories and thriving communities, embodying the polished yet authentic character of their brand. Part of the rebrand consideration was to create a new identity which exuded confidence & sophistication, expanding beyond alcohol & beverage—toward restaurant and hospitality. For the brand identity, it was imperative to underscore Curate & Co's standard of excellence and proficiency in uniting diverse teams and talent to amplify the narrative unique to each clients’ brand beyond the capabilities of Curate & Co alone.
Hundreds of typefaces were examined to find an ampersand that exuded sophistication and had vibes of warmth and artistry. A custom letterform form was hand-drawn to mimic the logotype’s stroke and to provide more contrast with big, swooping construction. The width of letterforms ‘u’, ‘t’, and ‘e’ were manipulated to further elevate and add even more contrast to the logo.
The brand marks were an opportunity to unite the letterforms to further represent how Curate & Co becomes an integrated extension of their clients’ capabilities.
In order to better tell their evolved brand story, changes were made based on a content inventory of their previous site. The overall structure of the rebranded site tells a more holistic narrative of their ethos and capabilities and better integrates and reiterates content throughout to ensure more “crawlable” content.